Brand Design Canvas



What is this?

The Truth Bomb Brand Design Canvas gives you the tools required to look at every element of your business from the inside out.

By using it, you’ll save time and gain unparalleled insight about the real value of your brand, the people that most care about it, and the messages you need to share with the world to make them care even more.

If this tool doesn’t take your awareness of your business to the next level, nothing will.

Who is it for?

This tool is for two kinds of people:

1) Those who want to take an established business to the next level by working on it as a brand.

2) Those who are in the process of developing a new business and want to give themselves the best possible start.

Entrepreneurs, small business owners, and creatives will all benefit from this tool.

Turn your business into a brand




What does it cover?

The Truth Bomb Brand Design Canvas covers everything you need to know about your product or service as a brand.

We can say this with confidence because it’s designed around the Four Pillars of Real Brand Design: Substance, Style, Communication, and Community.


Hit the spot.

Substance: Using Service Design, positive psychology, and practical philosophy to dive into the heart of your brand.

Style: Translating this substance into the right branding in order to call out to the right people (think about the ‘Bat Signal’ calling Batman).

Communication: Developing the right marketing messages to share your substance with the world.

Community: Finding, maintaining, and developing a real tribe of people who can use your brand as a vehicle to grow individually and together.




Human-shaped Service Design, Branding, and marketing

The most complete brand development tool available. Anywhere.


The whole package

A complete coaching & service design System

The Truth Bomb Methodology is designed to get you fast results and penetrating insight so you can take your business or personal brand to the next level.

The four pillars of our system – Substance / Style / Communication / Community – are all-encompassing and can be applied to both pre-existing businesses or upcoming brands.

Our brand design canvas is available as a stand alone tool or with four two hour sessions to walk you through the process. You will also receive a full Brand Report and Implementation Plan.

Get in touch for more details and to apply for a free Substance Discovery Session.

We’ve created a free Substance Discovery Canvas that you can download by clicking here.