Oh, hi there.
Today, I’m writing to share some valuable insights on crafting a brand positioning statement that resonates with your target audience and sets your brand apart from competitors. If you combine this with the information and insights you’ve garnered from the Truth Bomb Canvas then you’ll be unstoppable!
Here’s the short-version:
Your brand positioning statement is a brief yet powerful statement that communicates what your brand stands for, who it serves, and how it’s unique from other brands. A well-crafted positioning statement can help you establish a strong brand identity, build trust with your customers, and differentiate your brand from competitors.
To create a compelling brand positioning statement, start by identifying your target market and understanding their needs, preferences, and pain points. Then, analyse your competitors and find a unique value proposition that sets your brand apart from the rest.
Here’s a simple formula that can guide you in crafting your brand positioning statement:
For [target market], [Brand name] is the [category] that [unique value proposition] because [reason to believe].
Here are some examples:
1) For health-conscious individuals who enjoy indulging in sweet treats, Sweet Tooth Bakery is the vegan bakery that offers guilt-free and delicious desserts made from natural and organic ingredients, because we believe that eating healthy shouldn’t compromise taste.
2) For creative professionals who seek to thrive in their careers, Creative Mastery Coaching is the coaching business that provides personalised support, practical tools, and creative strategies that unleash their full potential because we believe that creativity is a valuable asset that can lead to success and fulfillment.
3) For small businesses and entrepreneurs who need to stand out in a crowded market, Graphic Genius is the graphic design studio that delivers visually stunning and compelling designs that capture their brand’s essence and communicate their message effectively because we believe that design is not just about aesthetics, but also about strategy and results.
(These are all imaginary businesses but you get the idea).
By following this formula, you can create a concise and clear brand positioning statement that effectively communicates your brand’s unique value proposition and resonates with your target audience.
I hope you find this information helpful in crafting a strong brand positioning statement for your business.
If you have any questions or need further assistance, feel free to reach out to me anytime.
If you want to go even deeper with finding your voice etc. then check out this episode of Creative Status with Copywriter Elena Chow:
Creative Status: Episode 16: Elena Chow: Finding & Telling Your Real Story
Stay real,
Oli Anderson
