Oh, hi there! ?
Today, I want to challenge your perception of content marketing.
It’s not just something that “other people” do—it’s a role that each and every one of us should embrace. Yes, that means YOU too! ??
A mistake that a lot of people make in business is that they only get ‘good’ at the art of whatever it is they think they’re selling (coaching, hypnotheraphy, creative work, whatever) – that makes rational sense but a big part of getting results is marketing and selling these things.
IDENTIFYING as a content marketer is an essential piece of the MARKETING and SALES puzzle…
? Here’s why you should identify as a content marketer, regardless of your profession:
1️⃣ Your Story Matters: We all have a unique story to tell, and content marketing is the avenue to share it.
Whether you’re a coach, hypnotherapist, creative, or any other professional, your experiences, insights, and expertise can inspire and impact others. Don’t underestimate the power of your voice.
2️⃣ Building Personal Brand: Content marketing is the key to building your personal brand, no matter your industry.
By consistently sharing valuable content, you can establish yourself as a go-to resource, attract new opportunities, and create a lasting impression in the minds of your audience.
3️⃣ Unlocking Opportunities: Content marketing opens doors to opportunities you may have never imagined.
It positions you as a thought leader and attracts collaborations, speaking engagements, partnerships, and even media features. By owning your role as a content marketer, you open the floodgates of possibilities.
4️⃣ Connecting with Your Tribe: Content marketing allows you to connect with like-minded individuals and cultivate a community around your passions.
Engaging with your audience, fostering conversations, and providing value creates a sense of belonging, loyalty, and shared purpose.
5️⃣ Catalysing Personal Growth: Embracing content marketing isn’t just about promoting your business—it’s an opportunity for personal growth.
It pushes you to refine your communication skills, think creatively, and continuously learn and adapt to your own personal and professional (r)evolution.
? It’s time to shed the notion that content marketing is reserved for others. Whether you’re a coach, hypnotherapist, creative, or any professional, a big piece of what you do is CONTENT CREATION.
Short version: Embrace your inner content marketer, unleash your creativity, and use the power of storytelling to elevate your personal brand and make a difference in the lives of others. ??
If you’re ready to unleash your content marketing potential or want to share your experiences, I’d love to connect with you!
Let’s empower each other, learn from one another, and collectively redefine what it means ‘do’ what we do.
Email if you want a shortcut to getting results with this stuff!
