Oh, hi there.
Here’s a reminder for anybody who keeps posting content and finding themselves wondering: “Is anybody even listening?”
So I recently signed up a new client who has been following my content for the past few years – this isn’t anything ‘new’ but I wanted to share it here because it’s an amazing reminder of the power of consistency and the impact it can have on our professional journey.
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This client reached out to me after following me on Instagram, watching some of my YouTube videos, and then heading over to my website for more info about a course I created.
This led to us having a ‘virtual coffee’ video call and -as a result – we will be working together for the next four months after they realised investing in my offer (a high-ticket coaching package) was going to be the obvious next step for them to take.
It’s a true testament to the value of showcasing our expertise and building a trustworthy brand presence over TIME (in other words: it can happen but it’s very rare that somebody will just interact with ONE piece of content then sign-up to work with you).
What I want you to take from this is simple: sometimes we may feel like our content isn’t yielding immediate results, but it’s crucial to remember that people continue to see and associate us with what we do over time.
The seeds we plant through consistent content creation have the potential to bear fruit when the right opportunities arise.
The lesson here is simple:
Instead of solely focusing on vanity metrics and superficial indicators of success, it’s essential to prioritise being consistent in front of the right audience.
By consistently providing valuable insights and solutions to the problems our target audience faces, we position ourselves as the go-to person when they need someone who can deliver.
So, let this be a friendly reminder to all of us: don’t underestimate the power of consistency and long-term thinking. Every piece of content we create, every video we share, and every article we write has the potential to shape our professional trajectory.
Stay dedicated to your craft, continue adding value, and trust that your efforts will pay off in due time.
I am truly grateful for this new client, and I look forward to making a significant impact together.
Thank you all for being a part of my journey – let’s keep pushing forward, delivering value, and and growing REAL.
Thanks for reading,
Oli Anderson
P.S If you want to heighten and strengthen you’re own relationship with the people that you serve, then I have a one-month coaching program that will help you do three really important things:
1) develop a PHILOSOPHY around your brand/creative work to make it really meaningful
2) turn this into a TRANSFORMATIONAL FRAMEWORK as a vehicle for delivering value
3) create an OFFER that is irresitable to your audience!
Send me a DM if you want to explore this!
